Cobra is a one of the major golf club manufacturers in the sport and they typically release a new model each year. Generally speaking, their offerings are more affordable than the other major manufacturers on the market. The clubs they make are still incredibly well made and compete very well with the other brands. In recent years, each line has released with three different models; the LS for low handicappers, the X for mid handicappers, and the MAX for higher handicappers. The LS has a smaller head, launches the ball lower, and imparts less spin on the ball, it's for players that are trying to shape the flight of the ball. The MAX has a larger head, launches the ball high, and has an incredible amount of forgiveness on ball strikes that are off-center. The MAX is for players that are looking for distance and accuracy by way of a straight shot. The X is right in the middle of LS and MAX.